Trump 2020 Campaign Website.

Trump Pence 2020 Campaign Website.

By: Maria Brewer

Trump Pence 2020 Campaign Website 

For this blog post, I will be talking about Trump’s 2020 presidential campaign by focusing specifically on the website. I decided to choose Trump’s campaign because I was interested in watching a campaign for reelection, and how the focus of the campaign changes when it is for a candidate that is already in office. I also decided to analyze the website because it is the first platform I visit when I want to do or know something about a campaign or organization, and it also gives me information to access the other platforms of the campaign and informs me about events, or news that I did not know about.

Trump's website is  simple, but complex at the same time. It is a website that is simple to navigate, but it's design is elaborate and effective with text, images and calls to action on plain sight. 

For the audience, I believe the website overall targets a broad audience; Trump’s supporters and people looking for information about his events and issues. The website has a header with several sections to click on: [get involved], [coalitions], [events], [news], [events], [promises kept], [espanol] [SHOP] and {CONTRIBUTE]. 

As you click on the sections, the target audience changes, for instance on the [coalitions] section, there is a list of the different coalitions (e.g Women for Trump) and each coalition has its own website and you are able to access them just by clicking on the coalition you are interested in. I believe this is effective, it directs people specifically to what they are looking for, it is basically the “segmenting” of the campaign, so it is interesting that each coalition has its own website. The calls to actions are more about institutional engagement, because they give the options and for you to follow instructions. 

“Contribute” would be the first call to action you see, since it is a read button on the top right, once you click it directs you to a new tab where you have the option to choose an amount or type your own. The messaging right on top the donation buttons says “We Made History” and includes a text that intends to “inspire” people to believe in the campaign encouraging them to “secure four more years to Keep America Great”. This call to action is effective because first of all, it says “contribute” not donate, this wording choice is more persuasive, invites people to believe that they are part of it, instead of just “donate”.  Second,  once you are directed to the new tab, the text is persuasive even though you already have the person interested in donating they still aim to secure them.  On the get involved section you have even more options, adding “careers”, “volunteer” and “fundraise” besides contributing and signing up for SMS and email updates. 

The first thing that pops up on the website under the header is an option to RSVP and to get tickets to Trump’s next rally or event, which means that this changes depending on the schedule of the campaign, making it super easy to know which event is next and how to access it. 

The second thing you see after it, is a “promises made, promises kept” video, and another call to action in red, that says “join our movement” with a text. . What I believe works the most about the calls to action on this website, is that they have a persuasive text with all of them, in general they use words like “historic” “we made” etc that attract people to act and to be appealed by them. 

Right next, there is a “SHOP” option that directs you to the store and at the end there is a “follow us” part with a link to every single media platform (facebook, instagram, twitter and youtube) and also the latest twitter updates of the campaign right there to view them. I believe that this gives them an opportunity, it is like a sneak peak to the tweets so it encourages people to read more, and it gives the option to choose the platform of your preference. Additionally, you have an option to get text updates by texting TRUMP to a number they show on the bottom of the website, that is a plus. 

Something innovative  that I found interesting, is that right on their header they have the “espanol”(spanish) option. By clicking on it, the entire website translates to spanish, and this is a great opportunity for the campaign, it literally reaches a completely different segment of the population. 

I do not have a lot to say for missed opportunities because the website had a lot of information, links, persuasive elements, images,  good messaging, and even translation.