Joe Biden Presidential Campaign 2020

Presidential candidate, Joe Biden has become one of the few favorites for the democratic nomination. One way in which his overall following has accumulated would be through the use of his overall campaign; with a large percentage of his campaign being pushed out through his social media channels. One specific example would be his Twitter account, with a whopping 4.1 million following. The social media campaign seems to have an emphasis on “Text Join to 30330” as a means of donating towards his campaign. With a somewhat daily update on his Twitter account, Biden’s correspondents have done an interesting job at presenting him in the best light possible. The main goal with any presidential candidates social media account is to bring about attention to their campaign to a larger audience, and this is exactly what Biden intends to do.

When going over the specifics, the campaign does not seem to target a specific target audience, rather he seems to be trying to appeal to the American people as a whole. This can be seen as a downside as there is no specific key target audience which makes engagement much more difficult. The overall call to action seems to focus on “Text Join to 30330” as a means of showing one’s support towards Biden. This is something that is even put in parenthesis after his name on Twitter, which brings this to be the key call to action; a means of asking for donations and, in turn, support from the American people. There seems to be more of an institutional approach when regarding engagement on his social media channels. Specifically Twitter, Biden seems to only be stating information as a means for his followers to comprehend. There is no engagement with his followers, as other presidential candidates are doing. This straightforward approach may also be a missed opportunity mainly because it shows him in a “dry” way. By having no true engagement with his supporters, or even answering their questions, he seems to come off in a quite boring way. Although, he does try to offset this by making posts showing how he does receive much support from potential voters. However, this does in turn show his leadership as a potential president. The campaign is intended to show him as a “right fit” for the next president of the United States, and does so by either stating everything he intends to do as future president or shares how he is doing in particular states. Additionally, many tweets seem to be direct attacks at President Donald Trump as a means of bringing together a community of those who are against the Trump presidency and want a change. The overall campaign does not really seem to use innovative tactics which seem to be quite a missed opportunity. By using Twitter, there can be the use of more videos and engaging tags to bring in the attention of potential voters. Additionally, his feed seems to either be just typed information or links to videos or webpages. This can be made so much more immersive through the use of more videos, live streams, images, and overall engagement polls with potential voters. Using the creative options Twitter has to offer would be a great way to bring attention towards his campaign, especially with younger audiences.